In today's fast-paced world, businesses seek ways to enhance efficiency while reducing environmental impact. Angel-Earth, a startup dedicated to eliminating traditional paper-based transactions and document management, offers a sustainable, paperless solution. Their goal is to contribute to a greener future by reducing waste, water usage, and carbon emissions associated with receipts and document processes.
Behind Angel-Earth are Rav Narayan, COO, and CEO Rachelle Chand, each bringing over 15 years of experience in construction, retail, and finance sectors. With a mission aligned with global pledges at COP26 to halt deforestation by 2030, Angel-Earth aims to make a lasting positive impact on the environment.
Before joining the Alberta Catalyzer Velocity program, Angel-Earth faced a significant challenge: effectively approaching and attracting customers, despite launching an MVP and securing 150 pilots with convenience stores in spring 2023. They aim to triple their initial pilot target to 350 locations by 2025, underscoring the importance of connecting with the right audience for growth.
Alberta Catalyzer's Velocity program provided a timely opportunity. Its resources and coaching refined Angel-Earth's marketing strategies, enabling them to hone in on confidently delivering a compelling message.
Looking ahead, Angel-Earth's next milestone is onboarding new customers with an expansion into California in the roadmap. Follow their journey and explore their services by visiting www.angel-earth.ca.
Join Alberta Catalyzer to fast-track your startup with know-how and expert guidance. Alberta Catalyzer offers merit-based, pre-accelerator programs for early-stage tech entrepreneurs in Alberta at no cost. These programs are developed and delivered by Platform Calgary and Edmonton Unlimited, with support from partners and organizations across the Alberta Innovation Network. They are made possible by the generous support of the Alberta Scaleup and Growth Accelerator Program, run by a consortium led by Alberta Innovates. The consortium includes the Government of Alberta, Prairies Economic Development Canada (PrairiesCan), The City of Edmonton through Edmonton Unlimited, and the City of Calgary's Opportunity Calgary Investment Fund allocated $35 million over three years to retain business accelerators. It's part of the Alberta government's goal to help create 20,000 jobs and increase technology firm revenue to $5 billion by 2030.
Photo: Angel-Earth COO Rav Narayan (Ampersand Grey)