Advertising and Sponsorship
Taproot Edmonton is the most reliable source of intelligence about what's happening in the Edmonton region. We reach the region's smartest, most engaged people, and we can help you do the same.
About our audience
*Based on survey of Taproot audience conducted in early 2025
Have an annual household income of $150,000 or more
Have dined at a local restaurant in the past month
Have bought something from a locally owned business in the past month
Say Taproot helps them be engaged citizens
Open rate for Taproot's newsletters (compared to industry average of ~25-30%)
What are you looking for?
Direct Action
Advertising in Taproot helps you get people to do things like buy tickets, register for an event, sign up for a newsletter, or learn more about something you do.
What do you get?
The Pulse
- Image, text, and link to website where readers can take the desired action
- Logo in the header of the edition your ad appears in
- Exclusive spot reaching Taproot's largest audience
Roundups
- Image, text, and link to website where readers can take the desired action
- One of two spots per edition reaching readers with particular interests
Speaking Municipally
- Host-read ad or pre-recorded spot, delivered in one of Edmonton's top local podcasts
- Image, text, and link to website where readers can take the desired action in the podcast's newsletter
Brand Awareness
Sponsoring Taproot's roundups associates your brand with high-quality information that informs, connects, and inspires readers on an ongoing basis.
What do you get?
- Your logo and a link back to your website in every edition of a weekly newsletter for the duration of the sponsorship (at least one year)
- Your logo and link on the landing page for the roundup on the Taproot Edmonton website
Title sponsors also get the following:
- Logo placement at the top of every edition
- A blurb at the bottom of every edition of the newsletter sharing your organization's value proposition
- More prominence on Taproot Edmonton's website
Both (Sponsored Content)
Sponsored content gives you room to share stories that build your brand while delivering direct calls to action.
What do you get?
The Pulse
- An image, text, and call to action integrated into the main body of the newsletter and distributed with our editorial work
- Three options:
- Ready-made: You supply the content
- Modified: You supply content that Taproot modifies to fit the space
- Custom: You equip Taproot to research and write the content on your behalf
- Ability to distribute the piece on your own channels as well
Speaking Municipally
- An excerpt of your podcast inserted into an episode of Taproot's podcast with a call to action to subscribe to yours
Need something different?
Tell us what you want to accomplish, what timing you have in mind, and what your budget is. We'll put together the best mix to reach the greatest number of the right people.
Download our media kit
Get detailed information about our audience demographics, advertising specifications, sponsorship packages, and current rates. Download the complete kit for your planning purposes.
Download media kit (PDF)What our customers say
"Through the use of link tracking, we successfully gauged the impact of our ads, and we are excited about leveraging future advertisements to foster our growth."
"I got a new customer today referred by Taproot."
"I'd like to say that I am actively supporting your advertisers, because I am glad to know they are supporting a valuable local source of information."
About our publications
The Pulse
Your daily essential briefing on the Edmonton region. The Pulse is published every weekday morning via email and on our website.
It reaches our largest and most diverse audience, keeping them informed about the most important happenings throughout the region.
Roundups
Dive deeper into specific topics with our weekly email newsletters, also available on the web.
Each roundup curates the latest intelligence about topics like Arts, Business, Events, Food, Health Innovation, Region, and Tech.
Speaking Municipally
Our weekly podcast goes in-depth on municipal affairs in the Edmonton region. Each episode provides context and analysis on city council, economic development, and more.
New episodes are published every Friday and are available wherever you get your podcasts.
Ready to reach Edmonton's smartest, most engaged people?
Let's find the perfect advertising or sponsorship solution for you.