On this day in 1911, real estate agent John R. McIntosh ran this ad for Calder, more formally known as the Village of West Edmonton, which had been settled by employees of the roundhouse, shops, and yards of the Grand Trunk Pacific Railway.
The ad claims that a customer dubbed Calder "the town with a future" because of "the remarkable conditions prevailing there at the present time, combined with the future prosperity that appears on the horizon for this rapidly growing sub-division." And it was indeed a hot property at the time, with lots selling quickly.
Calder's future as an independent municipality was short-lived, however. The village lacked modern conveniences like electricity and running water, and it ended up joining Edmonton, which had grown to surround it, in 1917. "Even so, urban amenities were many years away; main roads were finally paved in 1950 and the sewage system became fully operational in 1953," writes Lawrence Herzog.
The present-day neighbourhood of Calder, bounded by 127th Street to the west and 113A Street to the east, between 127th and 132nd avenues, is located in Anirniq (formerly Ward 2).
This clipping was found on Vintage Edmonton, a daily look at Edmonton's history from armchair archivist @revRecluse.