Startup Edmonton ushers in third Propel cohort


By Emily Rendell-Watson

Startup Edmonton has announced the third cohort of its Propel program, a 12-week accelerator that aims to support tech entrepreneurs "as they solidify their business foundations and prepare to apply for accelerators, secure investment, and increase revenue."

According to the announcement, Startup chose companies that currently have a scalable tech-enabled product being used in market, that has been launched in the past year and a half. It also considered each applicant's understanding of why their product is a solution, and ability to show proof of customers or users.

“Building on the success of our foundational programs Business Model 101 and Preflight, Propel is a fantastic opportunity to support early-stage tech startups as they continue to push towards revenue growth and investment opportunities. Experts in product management, investment, team culture, artificial intelligence, and sales from trusted partners are on-hand to provide insight and advice when founders need it the most,” lead program manager Jessica Doody said in a release.

The cohort includes 11 companies: Sketchdeck.ai, Proshyft Inc., Local Beauty, Luuze, Robolution, Liquid Software, Laundrywell, ez enRoute, Financiio, Estimator Guys, and TREX.ai.

Startup Edmonton

The third cohort of Propel runs March 1-May 21, 2021. (Courtesy of Startup Edmonton/Facebook)

Sketchdeck.ai is an AI startup "focused on building AI and ML-powered tools and platforms for architects, engineers, contractors and capital project owners", weight loss app and coach Luuze aims to help people gain control of their weight, and digital platform Financiio is helping teachers teach students about financial education both in and out of the classroom.

The program runs from March 1 until May 31.