If you bought a mattress online in the last decade, there is a good chance you bought it from an Edmonton company without even realizing it.
Since 2009, GoodMorning has grown into one of Canada's largest mattress retailers, shipping hundreds of thousands of mattresses to customers across the country. They own national brands like Douglas, Logan & Cove, and Juno, and are credited with pioneering the "bed-in-a-box" concept long before it became a podcast advertising staple in the United States.
And they did it all from an office near the Alberta Legislature.
"I sometimes refer to this business as the largest mattress company you've probably never heard of," says Sam Prochazka, the founder and CEO of GoodMorning.
Now, after 15 years of disrupting the industry online, Prochazka is bringing the brand into the physical world. GoodMorning is launching its first-ever flagship retail store in Edmonton's Mayfield Common this November.
Customers can expect to test the full lineup of Canadian-designed mattresses, from the value-conscious Juno to the luxury Logan & Cove, without the pressure to buy on the spot. And for those who still aren't sure after lying down for a few minutes, the company's famous risk-free sleep trial, up to 365-nights, applies to in-store purchases just as it does online.
For Prochazka, this store is the next step in a 15-year journey to fix a broken industry — a journey that started, and continues, in Edmonton.
"Shopping for a mattress can be a great experience. It doesn't have to be the way you think it will be," he says. "Let us prove it."
The GoodMorning retail store is now open at Mayfield Common in Edmonton.
Read the full story to learn more.