Podcasting is a medium that serves niches well, and you can't get much more niche-y than Build Up, a podcast about marketing for homebuilders.
Produced by ZGM Marketing, the podcast offers interviews with homebuilders, industry insiders, and experts on branding, marketing, sales, customer experience, and other aspects of the business of building and selling houses. It is hosted by Jordan Mair and Salina Halabi, who work out of ZGM's Edmonton office.
The podcast is part of ZGM's own content marketing to help it drum up business from homebuilders, but it's a great example of a branded podcast that is accessible to non-specialists as well. If you are in marketing and communications of any kind, it's worth checking out, not only for the insights shared during the episodes, but also as an example of how to do a podcast for your organization in a way that serves both the audience and your business goals.
To get even more meta, check out Episode 8, which features Build Up producer and ZGM content strategist Santana Blanchette on the importance of content marketing. The show is also a bit of a window into Edmonton's homebuilding industry, with guests such as Kim Tieu of Cantiro, Robin Nasserdeen and Tara Van Horn of Coventry Homes, and Amy Power of Rohit Group of Companies.
You can listen to this and other podcast picks from Taproot on Listen Notes.