Edmonton's The Nation Network scores $15M deal
By
Paul Cashman
in the
Business Roundup
Edmonton-based The Nation Network (TNN), a once-struggling Oilers fan website that now boasts a roster of popular sports media products, has been sold in a deal that could reach $15 million to a company that has its eyes on the billions of dollars Canadians bet each year on their favourite teams.
The buyer, Toronto-based Playmaker Capital, bills itself as a "digital sports media company that lives at the intersection of sports, betting, media, and technology" that can "deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers."
"We will be the independent source for sports fans in Canada to read up on their favourite teams and what the best bet of the night may be," Playmaker CEO Jordan Gnat said in a video following the Nov. 3 announcement of the purchase.
The deal breaks down into $6 million cash, another $6 million in shares, and up to $3 million for hitting financial targets over the next 12 months.
TNN properties have scored more than one billion page views since 2007 when co-founders Jay Downton and Clark Murray started it in protest over the Oilers trade of fan favourite Ryan Smyth to the New York Islanders.