Innovate Edmonton to move into new home on Jasper Avenue this fall
The leading voice of Edmonton's innovation community will move into its first home this fall, in a street-level, loft-style office at the heart of downtown.
The new public space at 10107 Jasper Avenue will serve as a hub for Innovate Edmonton's operations, program delivery for its three divisions, co-working, and events.
"It's going to be a whole new era. We are ourselves a startup and people have been working from home, so when this finally comes to fruition, we are so thrilled to be getting together at last," CEO Catherine Warren told Taproot.
The space in the Melcor-owned building is more than 18,000 square feet, larger than where Startup Edmonton is based in the Mercer Warehouse on 104 Street and 104 Avenue.
The Mercer lease will be extended until October 2022 to support Innovate Edmonton's operations in the leadup to the move, but its future home will provide more room for the recently expanded Scaleup Edmonton, Accelerate Edmonton's programs and fund, and other growth opportunities within the ecosystem.
Warren is hoping the added attention and visibility of a street-level location will draw in Edmontonians who are walking by.
"We're making a showpiece for the city, but we're also helping to demystify innovation and put it a bit more in the public realm ... to just make sure everyone really understands and appreciates the magnitude, volume, and diversity of innovation in our city," Warren said.
Puneeta McBryan, executive director of the Edmonton Downtown Business Association, added that she hopes the new office will serve as "a nucleus" for innovation and economic diversification, and become "an anchor for the ongoing revitalization of Jasper Avenue."