Pandemic reveals need for systemic change, says advocate for women's entrepreneurship
After two years of a global pandemic that has set female entrepreneurship back, the presence of women entrepreneurs is even more important now to bolster the economy, says the CEO of Alberta Women Entrepreneurs.
"(The) innovation that comes with exploring different ideas, different ways of thinking, different experiences, that you can only get when there are different voices at the table, is incredibly important," said Marcela Mandeville, whose organization recently released Leveraging Economic Opportunities for Women Entrepreneurs in Alberta, a paper that is the culmination of a two-year project to build capacity in the ecosystem supporting women entrepreneurs.
"And it's more than just having diversity, it is actually making sure that the voices are included in a way that's thoughtful and meaningful," she added. "Sometimes that can be uncomfortable, it may create a lot of change."
Mandeville noted that women have juggled their careers alongside caring for children and elderly family members, homeschooling, and domestic responsibilities throughout the COVID-19 pandemic, and the majority of those responsibilities have not shifted as much as they "should have and could have," even as things start to reopen. Some of that is due to an outdated model for child care.
"We have this inflexibility and this traditional structure of child care that has been a struggle for many women entrepreneurs for many years. It's not a nine-to-five job, as any entrepreneur can tell you," Mandeville explained.
"Women from diverse communities are looking into their own communities to help support the raising of their children. How is that being paid for? How is that being supported? There's a whole different model of child care."
She sees the pandemic as a catalyst to create systemic change for child care, which could positively impact how successful women entrepreneurs are going forward.