Birdog on the hunt for repeat customers downtown
By
Sharon Yeo
Century Hospitality Group has opened Birdog, its sixth restaurant and its third in Edmonton's core, intending to complement the downtown food scene.
Century Hospitality Group owner Chris Lachance said he is always looking for opportunities to grow. While he has passed on more than two dozen offers to expand over the past few years because they weren't right, Lachance was intrigued when he was contacted by a friend over the summer. He was an investor in Bottega 104 and shared with Lachance that it would close in September.
"I already knew the (Bottega 104) landlord, and he was very flexible and accommodating," said Lachance. "And my friend stayed on as a partner at Birdog and made it easy to transition."
The name of the restaurant came to Lachance in a dream. The term "bird dog" primarily refers to hunting dogs that fetch game birds after they are shot, but it is also a term in sales parlance for referrals in business. For Lachance, Birdog perfectly conveys what he is trying to achieve with the guest experience.
"It's the relentless pursuit to get what you're after," said Lachance. "In the hospitality business, it's the way you make people feel. So let's do something great here, go after it, and let's bring those guests back."
Lachance said Birdog was designed to fill a gap he identified in the area. "We looked at what was missing downtown, and thought we could bring in a restaurant with a really cool lobby hotel feel," said Lachance.
The restaurant at 10181 104 St. joins two Century restaurants downtown: Lux Steakhouse and The Parlour.