Deeleeo offers same-day delivery to help local businesses compete
As a former member of Canada's men's gymnastics team, Jackson Payne knows what it's like to start small and go big. So when he started his delivery service company Deeleeo in the fall of 2020, he welcomed the challenge to grow it from an idea into a multimillion-dollar business.
"The act of starting your own business and the challenge that it is, the adrenaline you get doing something pretty risky and feeling the highs and lows, it compares quite a lot to being a professional athlete," the founder and CEO told Taproot.
Part of the journey for Payne was learning and gaining support from a series of programs set up to help startups grow.
He joined Edmonton Unlimited's 12-week Propel program in May 2022. At that time, the company already had more than $60,000 in monthly recurring revenue.
Just a few months later, Deeleeo was one of 18 startups in Batch 2 of the Alberta Accelerator by 500, a program powered by venture capital firm 500 Global as part of the suite of accelerators brought to Alberta through the Scaleup GAP initiative. By October, when Deeleeo pitched at Startup TNT's Top 20 Pitch Night for Investment Summit VI, Payne said annual revenue in 2022 had exceeded $1 million, and the company was on track to do $10 million in 2023.
Now he's in the Alberta Innovates Revenue Accelerator powered by GrowthX, which focuses on helping startups win customers and grow revenue.
"We've seen some pretty encouraging results for the last couple of months with some of our software, so we're pretty excited," Payne said.
The company, which coordinates independent contractors to provide same-day delivery for businesses and individuals, has also raised roughly $1.5 million from private investors.
It's the behind-the-scenes technology that makes Deeleeo different from other delivery companies, Payne said. Deeleeo's software allows it to coordinate pickups and drop-offs "in an extremely efficient way."