How one advocate pushes docuseries to next level
CBC Gem's PUSH is set to return for a second season on Jan. 14 and Zachary Weeks has worked behind the scenes to ensure all the marketing for the docuseries is at the forefront for digital accessibility. It's a detail that's often overlooked, he said, but something that's part of his larger work to "move the needle" on accessibility in Edmonton.
Weeks said attention to detail is what makes PUSH unique and powerful. "It's truly a show that follows through on what it preaches in terms of the disability slogan that many of us have come to know in the community of, 'Nothing about us without us,'" Weeks told Taproot. "It's fresh and really exciting to see that sort of authentic representation being performed."
The show extends its ethos of representation beyond the screen by hiring production staff like Weeks, who is an advocate and a wheelchair user and has been a consultant for PUSH since it started. Although the show focuses on people who use mobility aids, Weeks said the production hires staff with a variety of disabilities to help diversify its perspective.
"There's a variety of people with a variety of different types of disability, which really helps to inform the creative moving forward in terms of having authentic representation," he said. "You're making sure that you know the show is true to form in terms of the type of stuff that we deal with on a day-to-day basis."
As a media consultant, Weeks's role is to ensure that all the promotional materials for the show have accurate captions, and to craft image and video descriptions with care.
He emphasized that he composes these features in a way that "actually provides value" to viewers, as many organizations fail to include the needed details in these elements. Weeks said the elements also play a role in "making sure we're representing our community with pride and accuracy."
PUSH spotlights Edmonton's Wheelie Peeps, a group of mobility-aid users, and their daily lives as well as the accessibility challenges they face in the city. Season one introduces us to the group's leader, Benveet "Bean" Gill, and other members as they travel, perform, navigate the new waters of motherhood, advocate for their rights, and more. The show is primarily filmed in Edmonton, though characters travelled to the United States in season one, and will travel to Italy in season two.
The second season, which begins releasing episodes as of Jan. 14, will be eight episodes long.
"Hopefully this sets a precedent for other shows, other films, and movies, to keep on carrying the torch for authentic representation," Weeks said.