Deep Freeze looks to grow despite thawing funds
The 17th annual Deep Freeze: A Byzantine Winter Festival takes place Jan. 21 to 22 on Alberta Avenue despite its ongoing difficulties securing funding and attracting volunteers.
And this year's festival might even be the biggest edition yet — potentially extending into February if a grant opportunity arrives.
"When we had found out that there may be a possibility for some support, we were like, 'OK, well, our team is more than happy to continue the programming,'" festival producer and Arts on the Ave executive director Christy Morin told Taproot.
"And really, the reason we do Deep Freeze is to bring people to the neighbourhood. Also, it's about community togetherness and the spirit of community in winter. We're crossing our fingers that funding will come through, because it's sort of an experiment that we haven't ever done before."
Morin has overseen Deep Freeze since its start. She said this year has been tough for both operating dollars and onboarding volunteers, in part because of an increase in overall winter festival activity.
"Finding sponsors and finding money has been an incredible, incredible feat," Morin said in an interview on Jan. 11. "Even our regular funding that we receive through a federal granting process, we were told that there were way more people looking for funding, and so we were cut 36% or 38%."
Morin said one struggle following the pandemic has been finding a way to encourage people to volunteer again. "We still are looking for about 120 volunteers," Morin said on Jan. 11. "We need 400 total."
As the festival date approaches, Deep Freeze is still looking for volunteers.
Inflation, supply-chain issues, and other challenges have also affected the festival.
"In wintertime, keeping machinery going in this kind of cold weather is challenging for huge construction companies," Morin said. "And here we are, this little winter festival, trying to find ways to be able to keep things going. Even the price of wood has gone up."