Pedestrian-only Rice Howard Way continues into fall
After reporting a successful first year, Edmonton hopes to continue making Rice Howard Way pedestrian-only for both stand-alone events and regular programming.
The summer street party series was a success, said Quinn Phillips, director of communications and marketing at the Edmonton Downtown Business Association, with nearly 650 people visiting the downtown entertainment district on its busiest day, which was Aug. 10.
"You can't really argue with the numbers of people coming down there," Phillips said. "I think it also just sets us up to be able to host events of all different kinds down there now."
City council approved opening a downtown entertainment district in the spring. On Saturdays from June 1 to Aug. 24, the business association ran programming such as live music, games, and art installations. Now that the district has been established, any organization can apply to close the street to vehicle traffic and hold a party there.
The organizers of the Economic Developers Association of Canada Conference in Edmonton chose to activate the downtown entertainment district on its opening night on Oct. 1. Tom Girvan, the city's director of downtown vibrancy, told Taproot there are pedestrian-only events planned for Rice Howard Way and other downtown streets this winter, too.
About 8,000 people came to the pedestrian-only Rice Howard Way during the summer event series, Girvan said. (For reference, downtown Edmonton's population was about 6,200 in the 2021 Statistics Canada census.) Restaurants along Rice Howard Way reported increased revenue and guest counts, Girvan said.
Not every business on Rice Howard Way was buoyed by the entertainment district. Wendy Turner, owner of The Artworks, said not many additional customers came into the store during the summer series. "Our sales were not increased from the increased activity, although it was definitely nice to have the additional energy on the street," Turner said.
Turner thought the signage for the events could have been improved. Drivers passing by would have seen "road closed" signs, but not much indicating that it wasn't closed for construction. "We're faced with that on a pretty regular basis downtown, and people are used to that, but they're also avoiding the area because of that."