
Violets moving west of Mill Creek Ravine as area heats up with business activity
The owners of the Violets boutique say their upcoming move from McCauley to a spot on Whyte Avenue directly west of the Mill Creek Ravine fulfills a long-held desire to be part of the charm of the surrounding small business community.
The new Violets, which sells home goods, clothing, accessories, stationery, and more, will be located at 9612 82 Avenue NW. Co-owners Danielle Ferchoff and Robyn Smart are optimistic the new store will open (along with current storemate Love Object) by July 1, when their current lease is up. They first inquired about the space in 2022, but things didn’t work out. But when new owner Blais Realty Group was renovating it in 2024, the two jumped at the chance for a lease.
“Not only with that being our dream area, even before we opened in McCauley, I just think we already have really great connections and relationships with the other businesses,” Ferchoff told Taproot. “We really seem to work well with everyone over there — not that we don’t in McCauley — but we’re just really excited for a new cluster of businesses.”
That cluster includes Weekly, Take Care Cafe, Color de Vino, Maven & Grace, Mill Creek Cafe, and Darling, which Taproot covered the opening of in 2023.
Ferchoff and Smart said Whyte Avenue east of 99 Street NW has appealed to them more than the more established business area to the west. Ferchoff said that the latter area has changed.
“When we were kids, there were lots of independent, small businesses, and ‘main’ Whyte Ave, to us, doesn’t really feel like that anymore,” Ferchoff said. “The Mill Creek area is special … you’re not next to a Winners.”
Ferchoff and Smart said their current location at 10816 95 Street NW is special, too. In an Instagram announcement about the move, Violets named Paper Birch Books and True Blue Barber & Shop as two kindred businesses that opened after their own.
“We grew a lot in McCauley … and McCauley is growing a lot, so it does feel like we’re leaving at a time of growth,” Smart told Taproot.