Influencers

Recent stories about influencers


Avinash Soochit smiles as he stands in front of the whimsical decor of Cafe Bel-Air
food business

Influencers can boost restaurant traffic, but only to a point

While some restaurants can draw a straight line from an influencer's post to increased business, the connection is a lot harder to determine for others. But an intentional strategy increases the chances of success, says social media strategist Linda Hoang.

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