Event promotion
Get people to register for your upcoming event.
from $550
- 1 Pulse ad
- 2 Roundup ads
Advertise with Taproot
Taproot Edmonton delivers reliable intelligence about the Edmonton region. We help advertisers reach an engaged local audience in a trusted, signal-first environment with messaging that is relevant and respectful.
About our audience
People who care about what happens here.
Taproot reaches people who intentionally choose to stay informed about the Edmonton region.
49%have acted after seeing an ad in Taproot
70%discovered a local organization they later supported
56%average email open rate
7,600+unique email subscribers
Survey results from Taproot's 2026 audience survey.
Recommended packages
Choose a package.
Packages typically include a small discount over the standard rate. We can craft a custom package based on your campaign goals and budget.
Civic engagement
Reach civically minded people with your message.
from $650
- 1 host-read podcast ad
- 1 Pulse ad
- 1 Regional Roundup ad
Local impact
Tell people about the impact you have.
from $950
- 1 standard sponsored content article
- 2 Pulse ads
Multimodal story
Share your story with listeners, viewers, and readers.
from $1,050
- 1 audio/visual podcast ad
- 1 standard sponsored content article
- 1 Pulse ad
Lead generation
Acquire new people for your business or initiative.
from $1,350
- 2 Pulse ads
- 5 Roundup ads
Product launch
Spread the word about your new product or service.
from $1,750
- 1 premium sponsored content article
- 2 Pulse ads
- 2 Roundup ads
A la carte
Choose specific placements.
Use these options when you already know the channel you want, or combine them into a custom campaign.
| Product | Best for | Rate |
|---|---|---|
| Roundup ad | Reaching a topic-specific audience. We publish seven weekly roundups. | $175 |
| Pulse ad | Broad awareness, announcements, event promotion, signups, ticket sales, and similar calls to action. The Pulse is published every weekday. | $250 |
| Podcast ad (A) — host-read | Reaching civically engaged listeners through trusted hosts. | $250 |
| Podcast ad (B) — audio/visual | Reaching engaged listeners with your voice, either pre-recorded or in a short interview. | $350 |
| Sponsored content (A) — supplied | Sharing messaging you already have, with light editing by Taproot. | $350 |
| Sponsored content (B) — standard | Taproot will craft a short article with your input to tell your story. | $500+ |
| Sponsored content (C) — premium | Taproot will craft a full article based on interviews with key stakeholders to tell your story. | $1,000+ |
Rates are in Canadian dollars. GST not included. Placements are subject to availability and approval.
How it works
A simple path from goal to impact.
1. Share your goal.
Tell us what you want to accomplish, who you need to reach, and when.
2. We plan and prepare.
We recommend the right placement, confirm availability, and prepare your copy, images, links, and timing.
3. We publish and report.
Your campaign runs in the agreed channels, followed by available reach and engagement results.
Frequently asked questions.
Taproot gives you access to an engaged local audience in a trusted environment designed for attention rather than distraction. Our readers intentionally choose to stay informed about the Edmonton region and regularly discover businesses, organizations, events, and opportunities through Taproot. Your advertising also helps support local news and information that is freely available to the community.
Choose a Pulse ad for broad awareness or a time-sensitive call to action, a roundup ad for topic-specific reach, a podcast ad for trusted host context, and sponsored content when you need more room to explain. If you want to build broader, ongoing awareness with our audience, consider sponsorship.
Yes. Taproot may edit ad copy for clarity, length, grammar, and style. Taproot-produced sponsored content is available when you want more support telling the story.
Placements are subject to availability and approval. Materials must be delivered at least 48 hours before publication; earlier is better for campaigns with fixed dates.
No. Advertising and sponsored content are clearly labelled and separate from Taproot's independent editorial coverage. Learn more about sponsored content options.
Ad images should be JPG or PNG at least 600px wide, with 1200x628 preferred. Headlines should stay under 80 characters, ad copy around 500 characters, and CTA display text around 50 characters. Preview the full specs and sample layouts.
Get started
Tell us what you want to accomplish.
We will recommend the most appropriate product or package, confirm availability, and help shape a campaign that fits Taproot's audience and standards.