A message from ATB Financial:
Meet Tim Meduna, a Calgary-based, Nigerian-born artist who blurs the line between work and play. As a full-time creative specializing in film, digital art and photography, Tim has cultivated a vibrant portfolio, and the business and financial skills needed to thrive in the art world.
We caught up with him as he celebrated the debut of his first solo exhibition to talk about the realities of life as a working artist, the rich experiences that inspire his work, and the crucial role of financial literacy in building a sustainable creative career.
From navigating the challenges of self-funded passion projects to understanding the importance of pricing his work effectively, Tim shares invaluable insights for his fellow working artists.
What’s it like being a working artist?
Being a full-time artist is a journey of passion, persistence, and purpose. Since moving to Canada three years ago, I’ve committed fully to my art — not as a side hustle, but as my main pursuit. It’s been a rewarding yet demanding experience, requiring not just creativity but also business acumen.
Beyond creating art, a large part of my day is spent managing the business side of things — replying to emails, invoicing, following up with team members and collaborators, and attending business meetings. These administrative tasks are just as crucial as the creative process because they ensure that my practice remains sustainable. While there are challenges, I take pride in the fact that I’ve built something from the ground up, and every milestone is a testament to perseverance and growth.
Read on to learn what Tim wishes someone had told him sooner about managing his finances as an artist and entrepreneur.
Explore Well Said, where ATB shares perspectives on life, money, and modern financial literacy.