A message from the Edmonton Downtown Business Association:
Every winter, we're reminded of why Edmontonians are a special group of people; the cold of the season doesn't scare us because we're a four-season city full of life!
And that's why Downtown Winterval on 104 Street works! If it's well below zero, Edmontonians bundle up and make the trip to be together. What if it snows 25 centimetres overnight (you know, like last year's Winterval)? Thousands will still turn up because you can't slow us down.
The Edmonton Downtown Business Association (EDBA) is thrilled about the return of Winterval on Saturday, Nov. 22, from 3pm to 8pm on 104 Street and Jasper Avenue.
New to the holiday street party:
- It's now an entertainment district, which means you can purchase an alcoholic beverage (warm or cold) and bring it anywhere in the pedestrianized area.
- What's more Canadian than some street hockey? Winterval will have pickup games for the kids in a classic hay bale arena right on 104 Street. Let the little ones burn off a little energy while you enjoy a coffee and Baileys or mulled wine.
- Sokaris Studio has hopped on the holiday train with us and is building a DJ booth to match the look of an Après Ski mountainside party. You'll get to enjoy several local DJs spinning the grooviest soundtrack, plenty of giveaways, and a mobile sauna.
Some things, though, will never change:
- The iconic sleigh rides alongside the Neon Sign Museum and through the ICE District Plaza are back!
- Santa is back and this year, and you can get your free photo with him right inside Santa's workshop.
- The businesses on the street are offering incredible deals, such as free drinks and cookies for the kids at Credo; a samosa and chai combo at Tiffin; or a fondue cheese dog and mulled wine at The Cavern. All the offers are on our website!
- On the street, you'll find free maple taffy, ice-carving lessons, roaming performers, art installations, and holiday photo-ops galore.
Winterval brings people to the heart of the city to create vibrancy and support local businesses, an important part of continued revitalization efforts. Your presence means more than you know!
Make plans for a fun day at Winterval!