The tech-enabled delivery service Atadel is expanding from food and grocery delivery to packages, retail, and eventually to rideshare services, with what its co-founders call the "Super App."
Brothers and co-founders Temi Kayode and Ayomikun Kayode launched Atadel in 2022 to help under-served communities gain better access to groceries, particularly from international food stores. Gradually, they added food delivery from a handful of restaurants, crosstown package delivery (called AtadelSend), and a smattering of non-grocery retail delivery options. With the new app — called Atadel: Eat, Shop, Ride & Send on app stores — users can toggle between many more service options.
The do-it-all app launched "a few days ago," Ayomikun told Taproot.
"The service industry is fragmented," Temi added. "We want an app where you can get all you need, stress-free."
As of September, Atadel has received 3,200 orders from 1,515 customers. Temi said vendors and customers like Atadel because it charges lower commission rates and is cheaper for customers than other delivery services. He's heard restaurants complain about 35% commission rates from food delivery apps. For comparison, Atadel's maximum rate is 15%.
Still, Temi said Atadel is not trying to directly compete with Uber and others in the space. "We just want to provide an alternative," he said. "We want people to have the choice of using something more affordable for the same or even better service."
Atadel will eventually offer rideshare services under the name AtadelGo, Temi said, adding that the app's backend capabilities for this are already built. He said the price municipal governments charge for rideshare permits is the main obstacle blocking a launch. "In Edmonton, for instance, it's about $3,000 just for registration per year," Temi said. (The City of Edmonton is currently reviewing fares and fees for operators and customers of rides for hire.)
When Atadel's rideshare does roll out, it will include a service where women passengers can opt for a woman driver, something Temi said can foster feelings of safety.
"We spoke to some women and … sometimes they've complained about flirty drivers," Temi said. "They will be more comfortable with a fellow woman driving them."