Propel Showcase to highlight 11 up-and-coming startups

Startup Edmonton's latest Propel cohort is wrapping up the 12-week pre-accelerator program and preparing to launch into the city's startup community.

Eleven companies took part in the third iteration of the program, which is "designed to support tech entrepreneurs as they solidify their business foundations and prepare to apply for accelerators, secure investment, and increase revenue."

The companies are preparing to participate in the virtual Propel Showcase on May 27, which will be co-hosted by Startup TNT. The event will feature live pitches plus an opportunity to celebrate the completion of the pre-accelerator, and network with the broader Edmonton startup community., a company focused on "accelerating the adoption of AI in design and construction," was part of the third cohort.

"The support came at the right time for our startup," said's Daniel Kamau.

"The sessions were great and the guest speakers, mentors, advisors, and coaches all provide unique advice that was instrumental in accelerating our growth. We were able to grow our customer base and narrow down our value proposition all through the advice of the Startup Edmonton community."

Tax paperwork

ProShyft is aiming to "shift how tax services are to be rendered." (Courtesy of Pixabay)

Cameron Stephens, co-founder of ProShyft, agreed that the program was instrumental in creating forward momentum for his company.

"The biggest thing that Propel has done for us, was it led us towards pivoting our business model because we were too broad originally and all the early learnings and support they provided us during the month of March, helped us make this decision more confidently," he explained.

Stephens also said being able to share successes and struggles with other early-stage startups was crucial.

Local Beauty, Luuze, Robolution, Liquid Software, Laundrywell, EZ Enroute, Financiio, Estimator Guys, and are the other cohort companies participating in the showcase.

Free tickets are available here.