Pop-up brings Chinatown to Downtown Farmers' Market
By
Sharon Yeo
Lola's Gift Shop, a month-long pop-up located on the first floor of the Edmonton Downtown Farmers' Market (EDFM), aims to raise awareness about businesses in Chinatown, in addition to Asian- and BIPOC-owned businesses.
Developed through a partnership between the Chinatown Transformation Collaborative Society of Edmonton (CTC) and the creative collective I'll Call You Tomorrow (ICYT), Lola's will operate every weekend during market hours until Feb. 27.
CTC had been exploring ways to engage the community to increase visitors to the neighbourhood, said Alicia Chung, special events coordinator for CTC. Fortuitously, this lined up with ICYT's intent to create a multi-brand retail boutique, said co-founder and creative director Raeland Mendoza.
"Since our studio is located in CO*LAB, adjacent to the Chinatown and Boyle Street communities as well as downtown, early on we knew if we were to expand our physical retail strategy, it'd also have to reflect the parts of the city that are meaningful to us as a collective," said Mendoza. "That idea eventually became Lola's Gift Shop."
The partnership with the farmers' market came about from an existing relationship between EDFM and the Chinese Benevolent Association (CBA), one of the key stakeholders that advocated for the creation of the CTC back in 2018. In years past, the market and the CBA had collaborated on several long-table feasts for nearby residents.
"It's an exciting opportunity for both (the CTC and the EDFM) to accomplish our respective and collective goals through collaboration," said Chung. "The CTC hopes to bring value by adding to the vibrancy and the existing community of incredible vendors at the EDFM, as well as finding at least one way to answer the question, 'If people aren't currently coming to Chinatown, how can we bring Chinatown to them?'"