Ventrify rides high on client's crowdfunding success
By
Emily Rendell-Watson
and Karen Unland
After a turbulent few years, product design company Ventrify is "absolutely ecstatic" about a client's successful crowdfunding campaign for a dog treat dispenser that it helped bring into the world.
A Kickstarter for EZ Treat, a one-hand-operated dispenser that delivers a single serving for your pup, ended on April 15 with 1,627 backers pledging $69,724. That far exceeded the $7,600 goal set by the creator, Felix Yim of Tails Designs.
"We were all blown away," Ventrify co-founder Riyaz Khair said. "I think this is just simple enough, just relatable enough to really have gained that bigger traction."
The Edmonton-born Ventrify, which now has an office in Vancouver as well, helps entrepreneurs and small businesses turn ideas into objects. It spearheads product design from discovery to concept development and prototyping to detailed design and then supervises the manufacturing process for inventors like Yim.
He had an idea but didn't have the time, energy, or skills to turn it into reality. Ventrify did, and its team "helped bring the project to life and to the point that I had something solid in my hand that I could test with and make further improvements on," he said.
Ventrify has seen a lot of change over the past four years. Khair's co-founders stepped away from the business, and he took on a marketing role. One-time client David Kennedy became CEO in March 2020, and Humam Shwaikh joined as the chief technical officer in May of that year.
"There's a lot of growing pains," Shwaikh said. "If you were to compare the company then (when he started) and the company now, you wouldn't recognize it."
Restructuring the company and improving processes is hard enough at the best times, but throw in a global pandemic, especially when much of the manufacturing happens in Taiwan and China, and you've got a real challenge on your hands.
"Last year, shipping containers went from $1,000 to $25,000 in the span of less than a month," Shwaikh said, noting that Ventrify is now looking to move more of its manufacturing to Canada. "It's just like a wake-up call — you have no control over what happens over there."