Strategist slows down to make a splash with The Bold Ones
By
Karen Unland
Shawn Kanungo makes his living speaking and strategizing about disruption. He has published hundreds of videos. He has tens of thousands of followers on social media.
So why on Earth would he do something as old-school as writing a book?
"When everything's fast and easy and transactional and seamless … actually doing something slow and traditional and boring and just tangible can actually create disproportionate value," he said.
Hence, The Bold Ones: Innovate and Disrupt to Become Truly Indispensable, which was published by McGraw-Hill on Dec. 6. It's billed as a "practical and inspirational playbook" for those wishing to advance their careers and push their companies forward, drawing lessons from a variety of "change agents" throughout history.
Putting his ideas down on paper also helps him illustrate a theory he has about the power of wasting time — there are faster, more optimized ways to convey and consume information, but those are not necessarily the best ways.
"Wasting your time is great," he told Bloom co-host Faaiza Ramji. "That's where you explore, you play, you build trust and relationships, and we should waste more of our time."
Writing a book is also the sort of thing you do "if you want to be in this game of thought leadership," which Kanungo most certainly does. After 12 years of consulting at Deloitte, he fully committed to a career as a keynote speaker and strategist through Queen & Rook in 2018.