The Pulse: June 4, 2024

Here's what you need to know about Edmonton today.

Want this in your inbox? Sign up to get The Pulse by email. It's free!


Essentials

  • 16°C: A mix of sun and cloud with 60% chance of showers. Risk of a thunderstorm late in the afternoon. Wind west 20 km/h gusting to 40. High 16. UV index 5 or moderate. (forecast)
  • Red: The High Level Bridge will be lit red for Hereditary Hemochromatosis Awareness Week. (details)

Four people sit behind a table with podcasting equipment.

Homelessness is a feature, not bug, of Canada's housing system, researcher says


By Stephanie Swensrude

Homelessness is an expected outcome of the country's housing system, according to the research lead at a University of Alberta housing lab.

"The normal functioning of our housing system produces homelessness," Joshua Evans of the Affordable Housing Solutions Lab told the audience during a live recording of Episode 266 of Speaking Municipally, Taproot's civic affairs podcast.

"We have a market-based system, and the market is really good at providing households that have that median income or higher with a really nice apartment or a really nice home," Evans said. "It's terrible at providing housing at market rates for those households that have the lowest incomes in our city."

Further, Evans said the homelessness that's visible on Edmonton's streets is the tip of the iceberg of a far larger housing "catastrophe."

"Beneath the surface are tens of thousands of households in Edmonton who face great difficulty affording the homes they're in and are at risk of homelessness themselves."

Evans also challenged a common sentiment that addiction, mental illness, and disability are causes of homelessness. These are precipitating factors that make someone vulnerable to homelessness, he said, but the lack of low-cost housing is the primary cause.

"That is the factor that explains homelessness from one city to the next, and it explains the rate of homelessness in a community more than any of these other factors," Evans said. "To address that we have to come up against some of the vested interests in the status quo of our existing housing system."

Joining Evans and co-hosts Mack Male and Troy Pavlek for the podcast was Eric Rice, a journalist, playwright, and researcher who's working with Taproot to better understand Edmonton's housing ecosystem.

Rice said his conversations with newcomers to Canada have revealed that many were surprised by the country's homelessness. "They thought we were a developed country — they saw pictures of West Edmonton Mall and our homes and thought there won't be homelessness here, there won't be poverty here," he said. "Then they got here and realized exactly how prevalent it was and wondered why we didn't care because we had the power to change it."

The primary way to fix homelessness, which has nearly doubled in Edmonton since 2016, is to build more subsidized housing, Evans said. Half of the social housing units in Canada were built before 1980. Evans said in the 1970s all levels of government agreed there was a government role in building social housing and that about 10% of new housing was subsidized. "In the 1990s, and since then, we've seen that consensus break down and deteriorate, and disappear altogether for a number of years," he said.

Continue reading

Headlines: June 4, 2024


By Mariam Ibrahim

Permalink
Some of the Wild Prairie Soap products

Wild Prairie Soap Company looks to build on success exporting to Asia

Sponsored

The "Trade Heroes" series highlights Edmonton region companies who have 'exportitude' — the mindset and commitment to think globally when it comes to their business. It's brought to you by Edmonton Global.

Tanya Zurock founded Wild Prairie Soap Company about 24 years ago when she started making natural soap for her children. Today, the company's growing array of products are available in retail stores across Canada, Japan, and South Korea. And Zurock has no plans to stop there.

"We've got some new product launches coming domestically, maybe for export as well," Zurock said. "We're looking forward to some really great upswing…in 2024."

Part of that upswing could come from further expansion in Asia, where the company has seen success in recent years. Wild Prairie Soap first entered the Japanese market in 2018, and was available in more than 200 stores, but had to pull out during the COVID-19 pandemic as her partners in the country encountered challenges. It has since found a new distributor and is ready to re-enter the market, especially following a successful trade show in Tokyo in February.

"It's an excellent market to enter because its standards are very high," Zurock said. "If you can clear all those hurdles with importing cosmetics in Japan then you know it's much easier to do that in other countries."

Wild Prairie Soap Company has also found success in South Korea, especially with Korean Airlines, where its products are available in the in-flight Sky Shop magazine. Shortly after entering the market in 2021, Zurock said sales in South Korea made up about 20% of the company's revenue. "It was an important piece of growth for us," Zurock said.

The company has encountered its share of challenges in exporting, in particular with making volume pricing attractive to importers, especially with fluctuating input costs. Logistics and the paperwork involved in exporting has also been a challenge, but one that Zurock finds energizing.

Her advice for aspiring exporters is to do your research and leverage all the experts you can find. "You have to see them as your partners and your champions, because without them, it's harder, for sure," Zurock said.

One of the experts that Wild Prairie Soap leveraged was the Trade Accelerator Program. Zurock participated in TAP's first cohort in 2018 and found the experience very helpful. "It really got us focused on the right things," she said. "It helped us build a plan, and allowed us access to some experts who could help."

Travelling to and spending time in the markets you're looking to enter is also key, Zurock said. "If you want to be successful in a market, you've got to go and see it and be prepared to go to that market often to meet with your partners," she said.

Zurock said her company is continually learning about exporting and is excited to see where it can go next, hinting that China could be a future market.

"I've been selling in the Canadian marketplace for almost 25 years, and although it's certainly an important part of what we do, it's kind of exciting to see your products out in the world and in the major cities of the world," Zurock said.

"We're pretty proud to be from Edmonton and to be promoting products from our region and to be a part of that entrepreneurial Edmonton spirit," she said.

Photo: Wild Prairie Soap Company now offers its products in retail stores across Canada, Japan, and South Korea. (Supplied)

Learn more
A title card that reads Taproot Edmonton Calendar: edmonton.taproot.events

Happenings: June 4, 2024


By Debbi Serafinchon

Here are some events happening today in the Edmonton area.

And here are some upcoming events to keep in mind:

Visit the beta version of the Taproot Edmonton Calendar for many more events in the Edmonton region.

Permalink