Why one shop owner traded a storefront for a shipping container
Gayle Martin took a chance when she switched her Whyte Avenue storefront for a shipping container at Station Park, and, so far, the owner of The Wish List Gifts says she sees both pros and cons to the move.
"The rent was going up," Martin told Taproot about the decision to find a new space. "I didn't think the value was there for what we were getting. I felt like I wanted to downsize, and I liked the idea behind this development."
In 2004, Martin opened The Wish List next to the Richards Block on Whyte Avenue near 104 Street NW after working in retail on the avenue for more than a decade. Two years in, she said she outgrew the space and moved to a bigger one on the avenue. But last year, when her landlord informed her of a $1,500 monthly rent increase, Martin decided to move The Wish List to Beljan Development's micro-retail project. She's been on the main floor at unit 108 since December.
Developments like Station Park are sometimes called container parks. This is the first in Edmonton but the concept isn't new: Toronto's stackt launched in 2019 and is described as "North America's largest shipping container market." Back in 2011, a container park called Boxpark opened in London, England.
Commercial bays at Station Park range from 157 to 316 square feet, much smaller than traditional bays in Edmonton. That's a key difference, Martin said.
"I think that's where the market is going right now and where lifestyle is going right now — tiny homes, tiny businesses," she said. "Things are downsizing. People don't have as much expendable income right now. When you do a smaller, more curated space, I think you're helping them and you're helping yourself."
Still, Martin said the early days at Station Park were tough. She said she was the first tenant, and the lack of neighbours meant foot traffic was weaker than on nearby Whyte Avenue. "We were the only one here for several months," Martin said. "That was particularly painful … It's financially devastating."
As of August, 75% to 80% of units at Station Park are now leased, Beljan's chief operating officer Dave Hennessey said. Some businesses at Station Park include snack import shop YEG EXOTIC, artist-entrepreneur collective LIGHTHOUSE, and vintage store Faded Selection. Hennessey hopes the park can reach 100% occupancy by the end of the year, and is confident in that thanks, in part, to excitement for EPIC Market. EPIC is the development's food hall and event space. It opened in August.
While Martin said she's frustrated by the foot traffic at Station Park, she believes it will improve. One challenge for that, she noted, is that shops at the development don't share consistent operating hours, with closed storefronts potentially deterring passersby from browsing adjacent shops.
"A lot of people aren't open on Mondays and Tuesdays," Martin said. "I think it really hurts everyone when people aren't open. There's people that need jobs and want to work … I think we have to figure out how we can get everybody on board to have the same hours."