King of Tarts finds 'redemption' at old Sugared & Spiced location
A popular vegan baker is back in action after hanging up his apron last year.
"This opportunity kind of popped up out of nowhere," Jeff Funston, the owner of King of Tarts, said about his new location in the back alley of 10334 82 Avenue NW. "I get this email saying, 'Hey, this space is about to go on the market. Do you want to see it?'"
Funston opened the first King of Tarts store at Revolution Square on Stony Plain Road in mid-2023. About six months later, a flood displaced the business. Between that setback, medical problems for his family, and the sudden death of Funston's father, the uphill battle to run King of Tarts just wasn't worth it anymore, he said.
"(My father's death) was the final straw. It made us take a step back and just look at what's worth it, in the end, to try and bring this thing back to life," Funston told Taproot. "I ended up taking the summer off and really did some soul-searching."
And yet, a few months after announcing he was folding the business in April, Funston was baking pastries for Felice Cafe and getting back onto the market circuit, he said. All the while, a 14-foot sign for the business was beating in his garage like a telltale tart.
"I was about ready to hack up the sign and throw it out, because it was taking up space, and I was going to take a job elsewhere," Funston remembered. But after about six weeks of negotiating with the new shop's landlord, he was all in. King of Tarts soft-opened in December and began operating from Thursday to Sunday in early January.
"I like to consider this kind of our bit of redemption," Funston said. "We didn't really get the full opportunity to push our business concept in the last place, because by the time we hit the six-month mark, we were flooded and scrambling."
Funston said part of his decision was due to the location. The bakery just off Whyte Avenue has better foot traffic than at Revolution Square, it was already built out for his exact needs as a baker, and the signage is visible from the Old Strathcona Farmers' Market, where Funston has been a vendor. Plus, he has history with Sugared & Spiced, which shut down at the location in 2025 after operating since 2017. Jeff Nachtigall of Sugared & Spiced had twice offered to share the space with Funston in the past.