A trade mission to Germany helped a big Edmonton video game developer build more hype around its first big release while giving smaller studios more traction on an international stage.
"The biggest thing was putting Alberta on the map," Digital Alberta's Alecia Peters said of her experience at GamesCom, the world's largest gaming convention, which took place in Cologne in late August. "Creating those exposure opportunities, and then building our global connectivity to the broader gaming community."
"We worked with our partners at Level Infinite to build a large-scale physical portal, and we commissioned two very talented cosplay artists to create and perform as two inhabitants of Nightingale's world — Puck and the Scarlet Woman," Inflexion CEO Aaryn Flynn said in an email. "They spent four days interacting with folks, taking pictures, and making for, in my opinion, one of the most eye-catching and engaging booths across the whole GamesCom show floor."
Smaller studios benefited from the experience, too, Digital Alberta said in a blog post about the event. For example, Crimson Herring Studios received valuable feedback and many a Steam follow for its forthcoming game, Sovereign Syndicate.
"Getting really targeted feedback from those industry groups, it's a really focused look at our game from people who wouldn't normally play it," Crimson Herring CEO Isaac Otway told CBC's Radio Active.