The Pulse: Feb. 19, 2025

Here's what you need to know about Edmonton today.

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Essentials

  • -14°C: Sunny. Wind becoming southeast 20 km/h in the morning. High minus 14. Wind chill minus 37 in the morning and minus 23 in the afternoon. Risk of frostbite. UV index 1 or low. (forecast)
  • Red: The High Level Bridge will be lit red for World Encephalitis Day. (details)

A presenter addresses NAIT students and prospective tradespeople during a Women in Skilled Trades networking event.

NAIT aims to convince women to pursue careers in trades


By Colin Gallant

NAIT's Build Her Up: Skilled Trades Conference on March 6 is part of the polytechnic's work to address labour shortages and the tiny fraction that women make up in the skilled trades workforce.

"This is important because not a lot of women were given this opportunity — I don't even think this idea was put in their heads," Nicole Mahoney, the associate dean of the school of manufacturing and automation at NAIT, told Taproot. "There are many skilled trade jobs out there that can be done by anyone, and women should do them because they pay great and they give them a lot of financial security, independence, and freedom. The ability to work with your hands, in my opinion, is amazing."

Mahoney cited NAIT-sourced statistics that suggest Canadian women make up just 5% of workers in the most in-demand skilled trades. The college also shared data from the Canadian Apprenticeship Forum that predicts Alberta needs 26,000 new journeypersons and 51,000 new apprentices in the top 15 Red Seal trades by 2026 to meet industry demand (the Red Seal Program sets national standards for skilled trades).

A spokesperson for Women Building Futures, a non-profit from Edmonton that trains and supports women and gender-diverse people in trades, told Taproot that "Canada is expected to need 225,000 additional journeypersons over the next five years" and that "nearly 112,000 certified workers (are) expected to retire over the same period."

Those numbers are waking people up to the need for more women in trades, Mahoney said. "I think there's more advertising towards women because the need is so high, and we have to look at different routes, different groups of people than what we've traditionally looked at."

Build Her Up is a cap-off for the Women Building and Leading Canada's Future program at NAIT. The program was funded with $2.6 million by the Canadian Apprenticeship Strategy: Women in Skilled Trades Initiative and $36,000 from the Government of Alberta. It works to add more women to the Red Seal skilled trades before 2027 by providing financial support, hosting networking and conference events, and providing equity, diversity, and inclusion training for NAIT staff and trades employers. Funding for the program runs out in March.

Mahoney, who is the event chair and the co-chair of NAIT's Women in Skilled Trades committee, led a team that took feedback to build the Build Her Up event. "We sat down and we met with a group of industry women," she said. "We asked them: 'What would you like to see? What support do you wish that you would have had? What information would you like to have known? From there, we put a call out for presenters. We curated a list of sessions that help grab the women looking to get into the trades, the women apprentices currently in the trade, the women journeypeople in the trades, and industry."

The event is open to workers, aspiring workers, employers, and industry leaders. It includes sessions on soft skills, neurodivergence, diversity in the trades, and more. There are also panel discussions about why diversity, and allyship, are important in the trades. Plus, there are exhibitors and networking opportunities, including a ticketed reception at Ernest's Dining Room.

Morgan Bosch, an all-terrain crane operator, will speak during a session on building sisterhood. NAIT profiled Bosch and her social media efforts to bring together women in trades. She will share her experiences on the job, of amassing 41,000 followers for trades content on TikTok, and of building the YEG - Blue Collar Women Meet Up group on Facebook, which has around 1,300 members who swap stories and attend gatherings.

"Every single time we leave a meetup," Bosch said in a NAIT article, "my heart is so full."

Continue reading

Headlines: Feb. 19, 2025


By Mariam Ibrahim

  • The first Indigenous-led contemporary architecture exhibit, titled UNCEDED: Voices of the Land, will open at Edmonton City Centre on March 8 and run until June 21. The exhibit will showcase the works of 18 Indigenous architects and designers from across North America. It debuted in Venice in 2018. Tickets are available online Feb. 19.
  • Parkland School Division education support staff began "work-to-rule" job action on Feb. 18, refusing work beyond their paid hours. CUPE Local 5543 issued strike notice last week after 91% of members backed job action. The school division says schools will stay open but is making contingency plans in the event of a full strike. The parties were scheduled to go back to the bargaining table on Feb. 20. About 4,000 Alberta school support workers are already on strike, with 2,000 more poised to join.
  • An eight-year-old Edmonton girl with a rare genetic disorder has been unable to attend school for more than a month because of the ongoing strike by educational assistants employed by Edmonton Public Schools. Isabelle Roberts, who has Angelman syndrome, requires one-on-one care, which is not available during the labour dispute.
  • The High Level Bridge was closed for about an hour on Feb. 18 because of a nearby water main break. Edmonton has had several water main breaks over the past few days as the city experiences extreme cold.
  • Postmedia columnist Keith Gerein wrote in his latest piece that the City of Edmonton is planning an "aggressive" approach to speed up construction of the Valley Line West LRT along 104 Avenue and Stony Plain Road. The City and Marigold Infrastructure Partners hope that increased lane and intersection closures will allow it to complete the project faster. Gerein called the plan a "fascinating but also crucial experiment for the city to determine whether it is a model that could work for future projects."
  • The national six-month trend in housing starts has decreased by 2.5% in January 2025, reaching 236,892 units, the Canada Mortgage and Housing Corporation reported. However, the seasonally adjusted annual rate of housing starts rose 3% from December to 239,739 units. Year-over-year, actual housing starts in centres with populations higher than 10,000 increased by 7%.
  • Mt. Joy will headline the closing night of the 2025 Edmonton Folk Music Festival, organizers announced. The band will perform at Gallagher Park on Aug. 10. The band last played at Folk Fest in 2018 and has since released two albums. The 46th annual festival will run from Aug. 7 to 10. Organizers will reveal the full lineup on May 28, and tickets go on sale June 7 at 10am.
  • The Edmonton Elks signed American defensive lineman Brandon Barlow on Feb. 18. The 27-year-old played for the Hamilton Tiger-Cats in 2024, recording 40 tackles, five sacks, and one forced fumble in 18 games. Before that, he played for the Toronto Argonauts, where he had nine sacks, 32 tackles, and two forced fumbles, and won a Grey Cup.
  • The Canadian Public Relations Society announced 21 new accredited members, including Simon Yackulic in Edmonton. The designation recognizes competence and ethical practice in public relations. The new accredited members will be formally recognized at the ELEVATE conference in Banff, scheduled from May 25 to 27.
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A chart comparing visits to Jasper National Park in 2023 and 2024

Tourism's future as Jasper recovers

Sponsored

A message from Mark Parsons at ATB Economics:

Tourism sometimes flies under the radar. Not sure why. It's a big economic player, with visitor spending in Alberta totalling $12.7 billion in 2023. The more incremental piece from out-of-province and international tourists was $5.9 billion.

Amid current trade turmoil, the outlook for tourism looks good. The industry has taken off following COVID disruptions, with Alberta far outpacing the other provinces in the post-COVID rebound in foreign visitor spending. This sector has more room to run, given that the number of overseas visitors is still below pre-COVID levels.

The low Canadian dollar will attract U.S. visitors and encourage more Canadians to travel within the country. Amid tariff threats, there are reports of Canadians postponing U.S. vacations, which could lead to more travel within Canada.

To be sure, there are still challenges. Jasper is recovering following the wildfires, and it will take time to get back to normal. The community is rallying with plans for a "business village" this summer for damaged businesses. Another challenge is labour shortages — the food and accommodation sector in Alberta has the highest job vacancy rate. The industry has also faced higher costs for everything from food to energy, squeezing margins. Finally, there are capacity constraints: for example, the Rockies are a popular place but they operate at capacity during the busy summer months.

Learn more in this edition of The Seven.

For more number-crunching on Alberta's economy, visit The Twenty-Four Seven by ATB.

Learn more
A title card that reads Taproot Edmonton Calendar: edmonton.taproot.events

Happenings: Feb. 19, 2025


By Ben Roth

Here are some events happening today in the Edmonton area.

And here are some upcoming events to keep in mind:

Visit the beta version of the Taproot Edmonton Calendar for many more events in the Edmonton region.

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