
As McBryan announces EDBA exit, she sketches out a hopeful future for downtown
Puneeta McBryan said she will leave her role as CEO of the Edmonton Downtown Business Association once she has helped hire a successor, but not because she is moving to a new gig or has ambitions for the coming municipal election.
"The decision was a long time coming," McBryan told Taproot. "My kid is growing up really fast, and I want to be home more. This is very much a personal decision, just as much as it is a career decision."
McBryan was hired in December 2020 and has led the EDBA, and in some ways downtown, through challenging times since. From the COVID-19 pandemic and the resultant shift in downtown work and leisure patterns, to social conditions that leave some feeling unsafe on downtown streets, McBryan has fought a challenging battle while stewarding new events focused on bringing fun and funding back downtown to stimulate business growth.
McBryan said her next chapter will be deciding what to do next, and underlined to Taproot she will not work for a candidate or run as one in October's municipal election. On that point, she joked that some already call her role the 14th member of council. "Municipal politics is just hard," she said. "I have so much respect for the people who do it, but I don't think I could, especially after getting a little taste of it in this job."
During McBryan's time heading EDBA, she has helped lead several projects, including the annual Imagining Downtown event, Downtown Spark (which changed forms until it was replaced by block parties), two alley transformation projects, the Downtown Ambassadors program, the Edmonton downtown gift card, the Downtown Winterval festival, the resurrection of the Downtown Farmers' Market, and three business grants funded by the Government of Alberta and the City of Edmonton.
Taproot covered one of those grants, known as the Downtown Retail Attraction project. It saw six businesses receive $212,000. Result: One business left downtown within a year but five others have set up downtown, including Foosh, Obj3cts, and Le Belle Arti, with The Den, the final grant recipient, opening this month. The business association now also operates entertainment districts for the City of Edmonton on both Rice Howard Way and 104 Street (Taproot recently reported that alcohol must be served in disposable plastic cups). And the aforementioned Core Patrol can no longer provide daytime service because funding for those hours has run out.
Mark Anderson, the EBDA's board chair and a managing director for CBRE, said McBryan made change. "She raised the bar and ultimately redefined the work that a Business Improvement Area should be doing in Edmonton," Anderson wrote in a statement. "The EDBA is now in the best position it has ever been in."
Anderson pointed out that in just the past two years, McBryan spoke at more than 13 city council meetings, and met with 20 MLAs, cabinet ministers, and Premier Danielle Smith, plus federal and international leaders, on behalf of the EDBA.