Kunitz finds footing with third commuter-friendly shoe store
The siblings behind Kunitz Shoes say they've cracked the code on indie shoe retail as they prepare to add a third location in Capilano Mall in the spring.
"(The stores) all share a commonality," said Everett Kunitz, who co-owns the business with his sister Morgan Kunitz. "They're nestled within the terminus of a commute, or close to the end or beginning of a commute, within mature neighbourhoods that foster the types of customers and folks that like to buy shoes that they use."
The Kunitzes told Taproot they have had their eye on Capilano for a couple of years, as it's close to Sherwood Park, where lots of Kunitz customers live. The new store will join Kunitz West at 10046 167 Street NW and Kunitz Southside at 837 Saddleback Road as the family business heads into its 45th year.
Dwayne and Darlene Kunitz opened a Kobbler King shop at Heritage Mall in 1981, renaming it Kunitz Shoes 10 years later. Their children took over in 2018. At that time, the locations were Kunitz Southside and a downtown location at 109 Street and Jasper Avenue. Morgan and Everett moved the downtown store to the west end in 2021. While the departure from downtown stings, the siblings said, they believe they're walking the right path for Kunitz customers.
"For a lot of folks in Edmonton, the 170 Street corridor and the Capilano corridor are major … they're where most folks are headed to get a lot of their pantry needs," Everett said. "We would have loved to continue doing what we were doing on Jasper Avenue, but for some reason, Edmontonians love to drive up and shop."
That's not the experience they could offer downtown, Everett said. "The reality is, (when) every second phone call you're getting is 'Where is there free parking in front of your store on Jasper Avenue and 109 Street,' it wears you down."
Parking aside, the downtown shop also stood in the way of consistency, even though it was profitable, Morgan said.
"What we learned is that you can't compromise," she said. "If people know one store, you have to have everything at the other store … We can't just be like, 'Oh, let's have a little boutique store downtown.' That's just not the model we work on and not what our customers expect from us."