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Visitor economy in focus during Tourism Week

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Explore Edmonton is highlighting the value of the visitor economy as Canada heads into National Tourism Week from April 20 to 24. The city's economic development agency for tourism reports that visitors spent $2.6 billion in the region last year. Explore Edmonton's own events and venues — the Edmonton Convention Centre and the Edmonton EXPO Centre — delivered $508 million in economic impact that year, a 17-time return on investment. Elsewhere, the Edmonton International Airport welcomed 8.14 million passengers, while hotels in the region averaged 60% occupancy at $153 per night. "Edmonton's visitor economy is built by local entrepreneurs, creators, and community builders," the agency wrote. "Supporting tourism means supporting the people and businesses that define Edmonton."

Edmonton is on something of a streak in attracting major events. The city was the first outside of Quebec to host Igloofest in March, and will be the second-ever market to host the Boots and Hearts festival on Aug. 28 and 29, both at Fan Park in the ICE District. The same venue will host the first edition of the Neon Skies pop music festival, an original concept from OEG, on July 17 and 18. As for sports, Edmonton has lured the Professional Women's Hockey League for three takeover games in the last two years, most recently on April 7, making it the city to host the most takeover games as the league eyes expansion. The Canadian Wheelchair Basketball League finals are in Edmonton from April 17 to 19, and major rugby matches are coming on July 12 and 18. This is all on top of the Edmonton Oilers' return to the NHL playoffs, after a run that was said to generate $266.7 million in economic impact last year.

The Edmonton Chamber of Commerce is hosting a kick-off event on April 17 at Parallèle Alberta, where it will also showcase opportunities for French-speaking Albertans. During Tourism Week proper, Mayor Andrew Knack and civic leaders will proclaim the occasion on April 20 at City Hall, while Explore Edmonton will host a webinar on Edmonton's visitor economy on April 24.

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Real estate

  • Building the critical mass of infill needed in Edmonton relies on execution rather than policy, argued Sydney Bond and Marty Pawlina of BILD Edmonton Metro. "Policy creates the opportunity for housing, but builders also have a responsibility to be good neighbours — maintaining high construction standards and building trust so that new homes strengthen the communities they join," they wrote, adding that BILD's Infill Priority Actions plan can support proper infill execution.
  • The Garneau Community League is proposing to expand its special-character residential area to preserve historical charm while meeting Edmonton's density targets. The City of Edmonton identified Garneau as a major-growth node in May 2025, prioritizing increased density. League president Steph Neufeld said the community is already Edmonton's densest and wants growth that preserves its unique features. The proposal would reduce maximum build-out potential while still exceeding targets and would diversify housing. Both the city and the community league are seeking public input.
  • Josan Properties reduced the vacancy rate at the former Phipps-McKinnon Building from 65% to 17% with two years of creative conversions, programming, and amenity additions, wrote Cory Wosnack of Avison Young. Now called Connect Tower, the building on Rice Howard Way leased 33 of 91 new residential units within a month of going to market.
  • A proposed mosque in St. Albert's Campbell Business Park is facing opposition from some residents who feel it is incompatible with the industrial area and will cause traffic and parking issues. The Muslim Association of St. Albert said the new mosque would have enough parking stalls to alleviate on-street pressure.
  • Edmonton's spring housing market cooled from last year's pace but remained strong by historical standards, according to figures from the REALTORS Association of Edmonton. March resales were down 14% year over year, while the average home price still rose just over 2%.
  • A report by Rentals.ca and Urbanation found that average apartment rent in Edmonton decreased by 2.2% to $1,488 in March. The decline reflects a national trend, where average asking rents in Canada saw their largest drop in nearly five years. Shaun Hildebrand of Urbanation attributed the downturn to declining population, affordability issues, economic uncertainty, and record apartment completions, leading to higher vacancy rates and increased landlord incentives for prospective tenants.

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Happenings

Here are some events coming up over the next seven days:

And here are some upcoming events to keep in mind:

Visit the Taproot Edmonton Calendar for many more events in the Edmonton region.

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This roundup was sponsored by CPA Alberta.

CPA Alberta is the professional organization for more than 30,000 Chartered Professional Accountants (CPAs) across the province. CPAs are known for the experience, expertise, and business acumen they bring to organizations everywhere. CPAs are leaders, entrepreneurs, business advisors, personal financial advisors, management consultants, financial analysts, and so much more!

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