'Public education is the key': Advisory board recommends ETS improve communication
Two reports from a citizen-led advisory board say Edmonton Transit Service (ETS) should improve its communication with the public to make the city's transit system more inclusive, safe, and accessible.
The reports, prepared by the Edmonton Transit Service Advisory Board (ETSAB), detail systemic discrimination faced by transit users and staff, as well as concerns that some members of vulnerable populations may not be using the service because they don't understand how it works. The advisory board says establishing public education programs and improving the messaging around racial justice would go a long way towards solving those issues.
Carrie Hotton-MacDonald, ETS's branch manager, told Taproot that the transit service is already working on improving public communications by expanding existing marketing and social media campaigns, and through an addition to the Transit Watch program introduced last year that encourages riders to report harassment or other safety concerns through text messages. She said that ETSAB's recommendations would add to these efforts.
"(They) are going to help further strengthen the approach that we have," she said.