Founders and funders seek common understanding in maturing investment scene
By
Mack Male
The startup investing scene in Edmonton has evolved over the past three years, but venture capital's purpose is still not as well understood as it could be, says the co-organizer of an event that brought entrepreneurs and investors together during Edmonton Startup Week.
"We wanted to educate, educate, educate, mostly about how venture capital works and that it may not be the right type of capital for every business," Kristina Milke, general partner at Sprout.vc, said of the Founders and Funders event she hosted with Zack Storms, co-founder of Startup TNT, on Oct. 18.
Milke also hoped to dispel the myth that Alberta lacks venture capital. "It simply is a false statement to say that," she said.
Edmonton's startup investor community has come a long way. Milke hosted a similar event in 2019 involving several investors who were based in Calgary. This year, all the investors were based in Edmonton or have significant operations here. Milke said there are two key factors behind the shift.
"There is a growing story in Alberta about the number of unicorns in the making (albeit mostly from Calgary). This has become newsworthy outside of our province and country," she said.
The second factor is an increase in new investors. "I do believe that the folks at Startup TNT have created this amazing opportunity for newbies to get involved at a lower dollar and learn how to invest, and they also provide access to deal flow, which the average person would not necessarily know how to find themselves."
This year's event had four entrepreneurs on a panel, followed by eight investors on another. The necessity of focusing on customers provided some common ground.
"Build a relationship with your customers and delight them," advised James Neufeld, founder and CEO at samdesk. "The only thing that matters is customer money."
Investor Eric Flaim, director of the Innovation Catalyst Grant, agreed with that sentiment. "Until you get into the trenches with your customers, you don't have a real appreciation for where the value exists," he said. "Then you can decide what kind of money is best to go after."