Downtown vibrancy funds largely spent on festivals and public safety
By
Brett McKay
and Karen Unland
The city councillor representing Edmonton's core is happy with the way funding for the Downtown Vibrancy Strategy has been spent so far, but would like to see future funds go towards more permanent initiatives.
The Downtown Vibrancy Strategy Funding Program awarded more than $4.9 million to 53 projects in 2021 and 2022. A list of 31 of those projects obtained by Taproot indicates the money was spent on a mix of perennial events, new events, crisis intervention, business supports, and efforts to explore revitalization.
"I think the downtown vibrancy strategy funding has been really successful in a lot of ways," said Coun. Anne Stevenson, who represents Ward O-day'min. "I think that there was a good balance of festivals and animation, the fun activities, and also some good focus on the community safety and well-being projects as well."
Of the $2 million shown to be allocated as of Oct. 20, $1.25 million was spent on festivals. Public safety measures received almost $311,000; business supports got just over $187,000; cultural activities received a bit more than $164,000; and conferences received almost $93,000.
Another 22 projects worth about $3 million have been awarded funding, but the agreements had not yet been finalized, so the city didn't reveal what they are.
With the focus on reviving the downturn caused by COVID-19, many of the funded projects were short-lived events or limited programs. With $5.2 million set aside as an ongoing grant for downtown vibrancy in the city's operating budget for 2023-2026, Stevenson hopes to see the money go to more lasting initiatives in the future.
"There aren't a lot of permanent installations or permanent changes to the physical infrastructure of downtown (in the vibrancy strategy)," she said. "So that would certainly be something I'd be looking for in the next round or in the upcoming announcements – permanently installed art installations or other art projects that leave that lasting benefit and animation to the downtown beyond just specific activities and events."