Atadel helps underserved communities get groceries conveniently
By
Nathan Fung
When Temi Kayode and his brother Ayomikun first moved to Canada from Nigeria, it was difficult to get the foods they were used to without access to a vehicle.
African ingredients like fufu, garri, and poundo yam cannot be found in stores like Costco, Superstore, or Walmart, he said.
"African stores, most of them did not have an online presence," Kayode told Taproot. "The way you can order from Walmart, you can't just order from an African store like that… And the last problem I wanted to face as an immigrant was access to food. Food should be the least of my problems."
Kayode and his brother are the founders of Atadel, a food and grocery delivery service that focuses on underserved communities in Edmonton, such as members of the African and Caribbean diasporas. The two launched the business in 2022, which recently won the "New Startup of the Year" award at the third annual YEG Startup Community Awards.
Titi Abdul, owner of the Afro-Caribbean grocery store The Food Plug, agreed there's a gap when it comes to the availability of African stores in the city. She added that being accessible to customers who don't have a car is another challenge, and Atadel's service helps with that problem.
"We have quite a number of African students here, and a majority of them don't drive," she said. "It could be quite tedious to, you know, taking the bus to go do groceries… Taking the bus, especially in winter, could be a pain."
Abdul said she heard about Atadel from a friend about six months ago. She then contacted the service and signed up to partner with them.
"It takes off the burden of having to do the deliveries by ourselves," she said.