
City proposes adding second downtown entertainment district on 104 Street
Patrons of the Downtown Farmers' Market could enjoy an alcoholic beverage on 104 Street NW this summer if council approves a new downtown entertainment district at a meeting on May 20.
City administration has proposed the entertainment district on 104 Street between Jasper Avenue and 104 Avenue. Creating it would allow people to purchase alcohol from bars and restaurants and then consume those beverages in disposable containers along the street, which would be closed to vehicles.
Jenny Baker, the city's manager of downtown economy, told Taproot that, if approved, the city would activate the district on Saturdays from 10am to 3pm, while the outdoor farmers' market is operating.
The street "offers a lot of great opportunity," Baker said. "You've got a high concentration of bars and restaurants, businesses, cafes, but also it's already got that pedestrian street feeling, and it's home to the Downtown Edmonton Farmers' Market that returned last year. We just thought, 'What a great opportunity' — we're already adding vibrancy to that street with this amazing market, and the entertainment district just brings additional economic impact to the businesses."
Council's urban planning committee is set to vote on the district proposal on May 13. If the committee approves the changes, Baker said council will give a final vote, likely on May 20, with 104 Street activated as an entertainment district as soon as May 24.
City administration has also proposed to expand the existing entertainment district downtown, on Rice Howard Way, to include Sorrentino's, Woodwork, and the yet-to-open Bar Trove. The Edmonton Downtown Business Association is in charge of programming the districts and has announced three of the dates that the Rice Howard Way version will operate in 2025: June 7, July 19, and Aug. 17. Those dates align with Pride Month, the Great Outdoors Comedy Festival, and the Edmonton Marathon after party, respectively. The organization is working on two additional events in September, and if other events come up, it will add those, too.
In 2024, the Rice Howard Way district was activated and programmed every Saturday throughout the summer, but the EDBA is being more intentional in 2025, Quinn Phillips, marketing and communications manager with the organization, told Taproot. "This year, it's just more about cultivating really good experiences and also partnering with different organizations across the city to help bring this thing to life and make it really meaningful each time we do it," she said.
While the city will only activate the entertainment districts during the farmers' market on 104 Street and on certain Saturdays on Rice Howard Way, any organization can apply to close the respective streets to vehicle traffic and hold a party there at any time. Phillips said some businesses are interested in having an Edmonton Oilers playoff watch party in the street in one of the districts.