Advertise
Share a specific message through Taproot newsletters, podcasts, and sponsored content in a trusted, signal-first environment.
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Reach the Edmonton region with Taproot
Connect your organization, opportunity, or message with people who choose Taproot to understand what's happening, get oriented, and stay connected to the Edmonton region.
Why we're different
Local intelligence in an environment built for trust.
Promotion partners benefit from the same choices that make Taproot useful to readers: local focus, product thinking, and respect for attention.
Learn more about TaprootRelentlessly focused on local
We connect the dots across the local ecosystem, helping readers understand the Edmonton region better.
Product builders at the intersection of technology and journalism
We blend technology, product thinking, and editorial craft to make local information more useful.
Designed for signal, not extraction
Your promotion appears in a context without clickbait, outrage, or manipulation.
Ways to work with us
Choose the approach that fits your goals.
Run a focused campaign, build longer-term recognition through sponsorship, or tell a fuller story through sponsored content.
Sponsor
Build awareness and strengthen your brand by supporting trusted products that people deliberately choose and value.
View sponsorship optionsSponsored content
Tell your story in a clearly labelled article published on Taproot and delivered through The Pulse.
Explore sponsored contentOur audience
People who choose news on purpose.
Taproot readers come to us to understand what's happening, get oriented, and stay connected to the community they call home.
90%feel informed about what's happening here
88%feel connected to the Edmonton region
70%discovered a local business or organization they later supported
56.5%average email open rate
Build your message
See how your ad will look.
Use the ad preview to test draft copy, images, and logos against Taproot's specifications.