Option A
Supplied
Share messaging you already have, with light editing by Taproot.
from $350
- You provide the completed draft
- Taproot edits for clarity, length, grammar, and style
- A straightforward way to extend existing messaging
Tell your story with sponsored content
Sponsored content gives you room to explain an initiative, share your impact, or introduce a product or service to people who deliberately choose Taproot for reliable local intelligence.
About our audience
People who pay attention and act on useful information.
Taproot readers come to us to understand what's happening, get oriented, and discover more of what the Edmonton region has to offer.
93%discover information they would not otherwise find
70%discovered a local business or organization they later supported
49%have acted after seeing a Taproot newsletter ad
56.5%average email open rate
Three ways to tell your story
Choose the level of support you need.
Start with your own draft, work with us on a short article, or build a fuller story through interviews with key stakeholders.
Option B
Standard
Taproot crafts a short article with your input to tell your story.
from $500
- You share the goal, facts, and source material
- Taproot writes and edits the article
- Generally under 500 words
Option C
Premium
Taproot crafts a full article based on interviews with key stakeholders.
from $1,000
- One or more stakeholder interviews
- More room for context, detail, and narrative
- Up to about 850 words
Rates are in Canadian dollars. GST not included. Placements are subject to availability and approval.
Where it appears
Published on Taproot and delivered through The Pulse.
Every sponsored content article has a home on the Taproot Edmonton website and is included in one edition of our flagship weekday newsletter.
Taproot Edmonton website
Your story is published as a clearly labelled sponsored content article with its own shareable page.
525,000+
unique web visitors over the past year
The Pulse
The article is delivered in one edition of The Pulse, reaching people who rely on our weekday intelligence about the Edmonton region.
5,600+
subscribers
56.5%
average open rate
How it works
From your goal to a published story.
1. Share your goal.
Tell us what you want readers to understand and when the story needs to run.
2. We plan and prepare.
We choose the right format and use your source material or interviews to prepare the story, image, links, and labelling.
3. We publish and report.
The story appears on the website and in The Pulse, followed by available reach and engagement results.
Frequently asked questions.
Sponsored content is clearly labelled and kept separate from Taproot's independent editorial coverage. Learn how Taproot identifies paid messages.
Choose supplied when you already have a finished draft, standard when you want Taproot to shape a concise article from your input, and premium when interviews and a fuller narrative will help tell the story.
We will need your objective, key facts, relevant source material, links, and an image. Images should be JPG or PNG and at least 600 pixels wide, with 1200x628 preferred.
Timelines depend on the format, interview requirements, and publication schedule. Contact us early when you have a fixed date; all placements remain subject to availability and approval.
Yes. Taproot reserves the right to decline sponsored content that is not a fit for our audience, standards, or brand, and may edit copy for clarity, length, grammar, and style.
Get started
Tell us the story you want to share.
We will recommend the right format, confirm availability, and help shape sponsored content that fits your goal and Taproot's standards.