Become a Taproot sponsor
Taproot Edmonton delivers reliable intelligence about the Edmonton region. We help sponsors build awareness and strengthen their brand by supporting trusted products that people deliberately choose and value.
About our audience
People who care about what happens here.
Taproot reaches people who intentionally choose to stay informed about the Edmonton region.
Survey results from Taproot's 2026 audience survey.
Sponsorship rates
Build recognition through ongoing association.
Choose from year-round and weekly opportunities. Sponsorship is clearly identified, and Taproot retains full editorial independence.
| Sponsorship | What it offers | Rate |
|---|---|---|
| Roundup title | A strong, exclusive association with a topic and the audience that cares about it | $7,500/year |
| Roundup Cultivator | Recurring recognition for supporting coverage readers value | $1,500/year |
| Pulse element | High-frequency association with a recurring feature readers use and enjoy | $750/week |
Rates are in Canadian dollars. GST not included. Sponsorships are subject to availability and approval.
What you can sponsor
Support a product that serves a distinct audience need.
Sponsorship gives your organization an ongoing association with the products readers choose and value.
| Product | Cadence | Subscribers | Helps readers |
|---|---|---|---|
| The Pulse Weekdays | Weekdays | 5,600 | Get oriented to what matters across the Edmonton region each weekday |
| Tech Roundup Tuesdays | Tuesdays | 1,200 | Keep up with technology, startups, research, and innovation |
| Food Roundup Tuesdays | Tuesdays | 1,200 | Discover what's happening in the food scene, from restaurants and events to food and agriculture businesses |
| Regional Roundup Wednesdays | Wednesdays | 1,000 | Understand the communities, decisions, and economic developments shaping the region |
| Health Innovation Roundup Wednesdays | Wednesdays | 750 | Keep up with developments in life sciences, health, biotech, and social innovation |
| Arts Roundup Thursdays | Thursdays | 1,600 | Discover what's happening across the arts and cultural scene |
| Events Roundup Thursdays | Thursdays | 900 | Find interesting things to do |
| Business Roundup Fridays | Fridays | 1,200 | Understand the businesses, developments, and decisions shaping the economy |
Subscriber figures as of August 2026
How sponsorship works
Clear, consistent recognition over time.
Sponsorships are generally structured as longer-term partnerships, with recognition that may include logo placement, sponsor acknowledgements, links, and other recurring visibility.
Clearly identified
Readers can always distinguish sponsorship recognition from Taproot's editorial work.
Editorially independent
Sponsorship does not influence Taproot's editorial decisions or coverage.
Ready to extend
Add advertising or sponsored content when you want to share a specific message, promote an initiative, or tell your story.
Getting started
A simple path to an ongoing partnership.
Tell us what you want to accomplish and which audience or topic matters to you.
We recommend an available sponsorship, confirm timing and budget, and prepare your logo, link, and other materials.
Your organization receives recognition throughout the agreed term, followed by available audience and engagement results.
Frequently asked questions.
Get started
Build an association with a product readers value.
Tell us which opportunity interests you, and we'll confirm availability and discuss a sponsorship that fits your goals.