Our audience
People who pay attention to the Edmonton region.
Readers rely on Taproot for reliable intelligence to understand what's happening, get oriented, stay connected, and participate meaningfully in the Edmonton region.
The people
Invested in this place.
Taproot readers have deep roots in the Edmonton region—and they put that commitment into practice.
They show up for Edmonton.
Readers spend locally and take part in the region's food, arts, culture, and community life.
They choose local
91%would pay more for a local product than a comparable non-local one
This audience is already motivated to support businesses and organizations in the Edmonton region.
The relationship
They pay attention.
Taproot readers choose local news deliberately, return often, and use it to understand what is happening and why it matters.
describe their news habit as daily or more frequent
often or always get local news from Taproot
often or always engage with The Pulse
look forward to reading, listening to, or watching Taproot
Useful local intelligence
Attention turns into understanding.
Taproot earns repeat attention by helping readers find information they can use.
Meaningful scale
Consistent attention across Taproot.
Taproot is built for people who care about the Edmonton region and choose to stay informed about it.
Product reach
Reach readers through the topics they care about.
Each Taproot product serves a distinct audience need, from getting oriented each morning to keeping up with a particular topic.
| Product | Cadence | Subscribers | Helps readers |
|---|---|---|---|
| The Pulse Weekdays | Weekdays | 5,600 | Get oriented to what matters across the Edmonton region each weekday |
| Tech Roundup Tuesdays | Tuesdays | 1,200 | Keep up with technology, startups, research, and innovation |
| Food Roundup Tuesdays | Tuesdays | 1,200 | Discover what's happening in the food scene, from restaurants and events to food and agriculture businesses |
| Regional Roundup Wednesdays | Wednesdays | 1,000 | Understand the communities, decisions, and economic developments shaping the region |
| Health Innovation Roundup Wednesdays | Wednesdays | 750 | Keep up with developments in life sciences, health, biotech, and social innovation |
| Arts Roundup Thursdays | Thursdays | 1,600 | Discover what's happening across the arts and cultural scene |
| Events Roundup Thursdays | Thursdays | 900 | Find interesting things to do |
| Business Roundup Fridays | Fridays | 1,200 | Understand the businesses, developments, and decisions shaping the economy |
Subscriber figures as of August 2026
Speaking Municipally
Local civic conversations across email, audio, and video.
Speaking Municipally gives engaged Edmontonians a weekly way to understand municipal politics—and gives partners multiple ways to reach them.
The result
They respond.
In a trusted, clearly labelled environment, attention becomes discovery, consideration, and action.
discovered a local business or organization through Taproot that they later supported
feel positively or very positively about organizations that sponsor Taproot newsletters
are more likely to consider a product or service from a Taproot supporter when price and quality are equal
have clicked, visited, shared, or bought after seeing an ad in a Taproot newsletter
About the survey
Survey findings are based on 692 responses to Taproot's 2026 audience survey. Percentages are rounded, and response totals vary because not every respondent answered every question.