CatchCorner helps Edmonton sport centres reduce booking headache
A Toronto-based tech company called CatchCorner, which allows users to find and rent soccer fields, skating rinks, and yoga spaces, recently expanded to the Edmonton region and is already creating more overall space on offer while also making life easier for facilities by modernizing the booking process.
Westmount Fitness Club, a not-for-proft, is one of roughly 20 local businesses and organizations in and around Edmonton that have adopted CatchCorner since it arrived about six months ago.
"We've replaced one-off renter bookings … I now ask that (renters) book through CatchCorner because there's fine print, and a waiver, and a release of responsibility that they re-sign every single week," manager Andrew Fulks told Taproot. "And for me, from a liability standpoint, I think that's important. I wanted to take the pressure off of myself and my staff, and then have that stuff just online."
A CatchCorner co-creator said the process to book recreational sports spaces is often cumbersome, and can strain businesses or organizations.
The industry's rental processes "didn't have that sort of Uber-ized model," company co-founder and CEO Jonathan Azouri said. "The way that I would kind of market ourselves is more of an OpenTable … We're kind of a B2C (business-to-consumer) platform in the sense that we don't put anything on our app that isn't an established business."
OpenTable is an online reservation service for restaurant tables that has helped consumers and restaurants since 1998.
CatchCorner (which is sometimes referred to as CatchCorner by Sports Illustrated, thanks to a co-branding deal) operates in most large Canadian cities and several big U.S. markets, like New York-New Jersey and Los Angeles-Anaheim. But Azouri said it isn't just sporting centres that benefit from the platform, pointing to organizations with rec space to rent, which formerly struggled to do so, that are now using CatchCorner to activate it.
"Religious institutions, such as a church or a mosque, may have a gym, but their specific insurance requirements don't allow them to actually rent to the general public," he said. "CatchCorner generates inventory that would have never existed before because it provides all of the insurance-based documentation for a facility, once it does get booked."
A local example of this is True North Basketball Academy, a facility that's normally only open for programs for ages 6 to 18. Azouri said CatchCorner helped open the facility to bookings for people hoping to play basketball, volleyball, and pickleball.
That should be good news for enthusiasts in Edmonton's large pickleball community. Azouri is also working with a few of Edmonton's more than 100 community leagues to explore opening their outdoor rinks to a wider rental market.
Another sport in the recreation world that is often looking for space, especially for kids, is soccer. Azouri said CatchCorner has a large inventory of soccer space at Edmonton venues, including Level 1 Sports inc., Sherwood Park District Soccer Association, and Turf Training Centre. And while CatchCorner isn't exactly a substitute for regular league play, it has supplemental value to youth.
"Whether it's parents booking for, let's say, birthday parties, or whether it's a team manager looking for additional practice space, we do have a footprint and an impact on youth-based sports," Azouri said.