Edmonton Global's incoming CEO aims to refresh relationships and drive scale
The second-ever CEO of Edmonton Global said she is returning to Edmonton from the United Kingdom because the current moment is pivotal for the regional economic development agency.
"I wouldn't be coming back, and I wouldn't be doing this if I didn't think there was a very real, very tangible opportunity," Daryn Edgar told Taproot. "Edmonton Global isn't a startup anymore … They're now at a stage where they need to start scaling, and like any scaleup company, what got you here won't necessarily get you there."
Edmonton Global was established in 2017 to drive foreign investment into the region and its 14 member municipalities, as well as to help the region's companies build linkages with the rest of the world. Malcolm Bruce, the organization's first CEO, will depart as of Oct. 16. Last year, Bruce and the organization spent six months listening to member municipalities after five shared plans to leave. None of those five municipalities has changed its plans, and another has since said it wants to leave, too.
Edgar said she will meet with each member municipality, "whether they're departing or not," and that she's openly optimistic about refreshing relationships. "I'm going to be new to them, and all I can really do at this point is introduce myself, recommit to Edmonton Global, and try to learn about them."
She said that beyond the Edmonton region, the organization needs to take advantage of what's happening in the world.
"I think this moment is about Edmonton's readiness, but it's also about the world's readiness," Edgar said. "In a way, it's related to what we've all been through over the last couple years. COVID kind of set the stage, but some of the other international instabilities that have happened (have changed things, too). For me, when I started coming back to Edmonton more frequently in the last couple years, that's what I saw. I saw that Edmonton had a lot of what the world needed, which is stability and quality."
Edgar grew up in Edmonton before moving to Calgary and then England, working at global corporations as well as scaleups, largely in tech, energy, and finance. She will join Edmonton Global on Oct. 17 after 18 years in the U.K., where she moved in 2007 to become the director of global operations for WellPoint Systems, a now-absorbed software company for the energy and finance industries.
"I was that entrepreneur, with WellPoint, that moved markets to do international work," she said. "I've been that person that is Canadian by background (who was) trying to go global and faced all those challenges."