Marketing

Recent stories about marketing


A newspaper clipping of a letter to the editor under a banner reading "Opinions" and signed by "One Who Is Disappointed"
history marketing

A moment in history: Dec. 14, 1928

On this day 94 years ago, one anonymous resident was unimpressed with Edmonton's new slogan. The letter to the editor captured here might just be one of the oldest surviving examples of a grand Edmonton tradition: Complaining about the city's many slogans.

Read the story
Cover art for Build Up: The Homebuilder Podcast, featuring the title in front of a house
podcast business

Podcast pick: Build Up

Podcasting is a medium that serves niches well, and you can't get much more niche-y than Build Up, a podcast about marketing for homebuilders.

Read the story More information
Social media, handle with care
city council social media

Misleading or helpful: Should city councillors use branded graphics on social media?

Increasingly, city councillors are putting their own branding on the visuals they share on social media. Four city councillors spoke to Taproot about their approach.

Read the story